ABOUT
I design digital systems that reduce complexity and improve decision making for users, teams and businesses.
PROFESSIONAL JOURNEY
Founder and Lead Designer
Patang Labs Design
- Built and led a 13+ member cross-functional team.
- Worked with clients including Google, Reliance, Gala and Valour Capital.
- Led 0 to 1 product strategy and scalable system design.
Senior Product Designer
YUJ Designs
- Led enterprise UX including Blue Star NDT software.
- Improved operator efficiency by around 25 percent.
- Worked with Tata Motors, Maruti Suzuki and ZS Associates.
Product Design Lead
Mable GmbH
- Redesigned analytics-heavy SaaS platform end-to-end.
- Built atomic design system improving development speed by around 30 percent.
- Contributed to around 12 percent activation improvement.
Product Design Lead
QRFT
- Worked on fintech and AI copilot products.
- Reduced design-to-development turnaround by 25 to 30 percent.
- Supported investor demos and early product validation.
Healthtech and SaaS
- Designed multilingual platforms including Japanese CST collaboration.
- Built foundation in data-heavy systems and enterprise workflows.
HOW I THINK
Product design sits between behaviour, technology and business.
Behaviour defines motivation.
Technology defines possibility.
Business defines sustainability.
My process usually follows:
- Understand the real problem
- Align stakeholders
- Structure the system
- Design scalable flows
- Measure impact
INTERESTS
Outside work, I train regularly and enjoy working out. Fitness keeps my thinking sharp and disciplined.
I read research on behavioural psychology and AI systems. I enjoy writing structured notes and occasionally research-style essays on product thinking.
Teaching UX/UI at PCCOE allows me to give back and stay grounded in fundamentals.
Design, for me, is a lens to understand systems.
LET US CONNECT
If you are building something ambitious and value structured thinking, I would be happy to connect.